Micah U. Buchdahl

Micah U. Buchdahl is an attorney focused on assisting law firms with business development initiatives. He is a past Chair of the American Bar Association’s Standing Committee on Continuing Legal Education and a past chair of the ABA’s Law Practice Division. Based in Moorestown, New Jersey, he is president of HTMLawyers, Inc., a law marketing consultancy. Micah is a member of the Association of Professional Responsibility Lawyers (APRL). Micah’s career experiences shape his vision and ideas for law firm clients. He worked in the Philadelphia Municipal Court as a mediator and arbitrator. He served as associate corporate counsel with the Philadelphia Flyers and Spectacor, as well as director of NBA Photos, a marketing division of the National Basketball Association.

Micah’s niche ethics practice provide counsel as it pertains to law marketing, advertising and solicitation issues and compliance. Dozens of law firm general counsel and corporations nationwide rely on his guidance in navigating these often-muddy disciplinary waters. With HTMLawyers, founded in 2001, he has worked with law firms of all shapes and sizes on initiatives ranging from business development strategies and coaching to audits of marketing efforts, and hiring of marketing staff.

Prior to law school, he worked in marketing and public relations functions within the National Hockey League and Major Indoor Soccer League. He also served as a journalist for The Baltimore Sun. Micah attended Temple University both as an undergraduate (B.A., journalism, magna cum laude, 1985) and later for Law School (J.D., class president, 1991). He is admitted to the Pennsylvania Bar.

In the legal community, Micah regularly teaches ethics courses on marketing and advertising. He is the marketing columnist for the ABA’s Law Practice magazine and serves on the editorial board of the ABA’s Law Practice Today webzine.

• Legal Ethics & Professional Responsibility

• Free Consultation
  Free consultations on law marketing and business development projects only.

Pennsylvania

Since 1991

President

HTMLawyers, Inc.

2002 - Current

Founder of HTMLawyers, a law marketing consulting company. Company is focused on providing attorneys and law firms with business development guidance through a retainer program, project work (i.e. marketing audits, client surveys, strategic planning and development) and programs (i.e. retreats, in-house CLEs, attorney marketing training and development). Provides ethics oversight and compliance in regard to lawyer advertising rules and restrictions.

Attorney

Legal & Marketing Consulting

1996 - 2001

Served as the Internet Marketing Attorney for a legal publishing entity, providing marketing guidance to law firms throughout the world. Provided legal guidance for clients in areas that included television contracts and production, licensing and trademark-enforcement issues in sports collectibles, sponsorship, media & public relations for corporate clients and professional sports organizations. General Law Practice, including contract review, alternative dispute resolution, family law, criminal law, landlord/tenant law and corporate legal issues/cases.

Associate Counsel

Philadelphia Flyers / Spectacor

1995 - 1995

Served as in-house counsel for the CoreStates Center, Spectrum and Philadelphia Flyers. Primarily negotiated agreements for Marketing, Premium Seating and Advertising/Sales. Handled legal issues for every department, including Operations and Events, Merchandising, Ticketing and Group Sales. Generated revenue through sales and marketing projects.

Arbitrator / Mediator / Hearing Master

Philadelphia Municipal Court

1991 - 1995

Served as a Pennsylvania state-certified arbitrator and mediator. Served as a hearing master in the Court's Domestic Abuse Unit.

Director, NBA Photos

National Basketball Association

1992 - 1992

Directed NBA's Photography Division, including marketing and sale of still imagery, legal approval of usage, negotiating client and photography contracts, and budgeting. Managerial duties included coordination of photo needs of NBA, NBA Properties, NBA Entertainment and league member teams; oversaw a staff of seven. Handled issues with league licensees, including card companies (i.e. Upper Deck), sportswear (i.e. Nike), corporate sponsors (i.e. Gatorade) and media (i.e. NBC).

Publications Associate

Philadelphia Flyers

1998 - 1991

Created and wrote feature articles for Flyer Magazine. Researching and editing of material for all team publications. Assisted in game-night operations for media relations department.

Reporter

The Baltimore Sun

1987 - 1988

Covered professional sports, including the Washington Capitals throughout the NHL season.

General Manager

New York Express Soccer Team

1986 - 1987

Directed front office operations for the Major Indoor Soccer League franchise; managed player and television contracts, ticket sales, payroll, travel, merchandise, arena operations and staff.

Assistant Director of Public Relations

Washington Capitals Hockey Club

1985 - 1986

Temple University Beasley School of Law

J.D.

1988 - 1991

Honors: Dean's List

Temple University

B.A. | Journalism

1981 - 1985

Honors: Magna Cum Laude

American Bar Association

Past Chair, Law Practice Division

Current

Association of Professional Responsibility Lawyers

Member

2022 - Current

Adath Emanu-El

Vice President

2016 - Current

Pennsylvania Bar Institute

Faculty

1998 - Current

Activities: Teach advertising and marketing legal ethics course annually.

Law Practice Today

ABA Law Practice Division

September, 2012

ABA Law Practice Marketing Column

ABA Law Practice Magazine

July, 2012

Your Bar License Is Trapped in the 20th Century. Or Is It? Multi-Jurisdictional Rules & Proposed Changes, Justia Webinars

July 10, 2024

Justia, Inc.

Fast-Mover Advantage: Law Marketing Ethics Issues in a Race for Clients, Justia Webinars

March 15, 2023

Justia, Inc.

Mediation and Arbitration

Philadelphia Municipal Court