Micah Buchdahl is an attorney focused on working with law firms on business development initiatives. He is the only marketing consultant and lawyer to ever chair the American Bar Association’s Law Practice Management Division. Based in Moorestown, New Jersey, he is president of HTMLawyers, Inc., a law marketing company. HTMLawyers has provided marketing services to law firms around the globe—from two attorneys to 3,000+. Micah has presented to nearly every major legal organization in the United States, and been quoted and/or published in periodicals ranging from Sports Illustrated and The New York Times to the National Law Journal and The American Lawyer. An accomplished author and journalist, Micah continues to regularly contribute to a wide range of publications. He has served as a faculty member of the Pennsylvania Bar Institute (PBI) for more than 10 years. Micah draws his vision and ideas from a unique background. He worked in the Philadelphia Municipal Court as a mediator and arbitrator. He was formerly associate corporate counsel with the Philadelphia Flyers and Spectacor, as well as Director of NBA Photos, a marketing division of the National Basketball Association. Micah worked for a legal industry vendor on the development and sales of law marketing products and services. His knowledge of legal ethics pertaining to law marketing and advertising has led to hundreds of law firm and association speaking engagements on the subject. Micah is recognized nationally as a leading voice in legal marketing ethics issues. Prior to law school, Micah worked in marketing and public relations functions within the National Hockey League and Major Indoor Soccer League. He also served as a journalist for The Baltimore Sun. Micah attended Temple University both as an undergraduate (B.A., journalism, magna cum laude) and later for Law School (J.D., class president). He is admitted to the Pennsylvania Bar.